Peter Crone is a thought leader in human potential and performance as well as the founder of Be Alive, Inc. He devotes his life to sharing insights, strategies, and products for people to live an inspired life and thrive by awakening new levels of awareness. Peter helps redesign the subconscious mind that drives human behavior, performance, and ultimately all results. Whilst most people go through life as prisoners of their own mind Peter helps expose and transcend the old and limiting mindsets that hold people back from realizing their potential. He has worked with numerous VIPs in the entertainment industry, more than 200 professional athletes across multiple sports, as well as leaders of global organizations. Peter’s commitment is to sharing his pioneering perspective that inspires the realization of a new way of living … to go from a life of surviving to one of thriving.